Why Supply Chain Visibility is Key for E-commerce Success?

Ecommerce & RetailJune 24, 2024
Why Supply Chain Visibility is Key for E-commerce Success?

The e-commerce landscape is a dynamic one, and recent years have seen its fair share of challenges. Disruptions, delays, and rising costs have tested the resilience of even the most established supply chains. But there's a silver lining – a trend that's emerging as a powerful weapon in this ever-evolving battle: greater shipper visibility


The Price of Invisibility: 

87% of businesses have grappled with supply chain disruptions in the past year, often leading to customer delays and frustration. Imagine the impact on your brand reputation when customers can't track their orders or face unexpected delays. 


Investing in Visibility: 

Fortunately, businesses are recognizing the importance of a clear view. A significant 62% of respondents in the same study believe their supply chains can be resilient, and they're putting their money where their mouth is. 56% of investments are being directed towards technology like: 

  • Warehouse and order management systems (WMS/OMS): These streamline internal operations, ensure accurate inventory levels, and can integrate with other systems for a holistic view. 
  • Internet of Things (IoT) sensors: Attaching IoT sensors to goods allows for real-time tracking throughout the supply chain, providing granular data on location and environmental conditions. 
  • Artificial intelligence (AI) and machine learning (ML): AI and ML can analyze vast amounts of supply chain data to predict potential disruptions, optimize routes, and recommend better inventory management strategies. 
  • Blockchain technology: Blockchain offers a secure and transparent way to track goods and documents throughout the supply chain, fostering trust and collaboration among all stakeholders. 


Seeing the Benefits: A Data-Driven Advantage 

Early adopters of these technologies are reaping the rewards, not just in improved customer satisfaction, but also in measurable business benefits: 

  • Efficiency Boost: 54% of businesses report improved efficiencies. Streamlined operations powered by technology translate to a smoother-running supply chain, making everyone from warehouse staff to customer service happier. 
  • Disruption Defense: Proactive intervention is key to preventing problems. By leveraging data analysis from visibility tools, 42% of businesses experience fewer disruptions. This translates to fewer delays, happier customers, and a more predictable business environment. 
  • Revenue Rise: The connection is clear: a robust supply chain fuels business success. 39% of businesses report revenue growth directly linked to their investment in greater supply chain visibility. This highlights the return on investment (ROI) associated with these technologies.  

Investing in greater shipper visibility is not just about surviving disruptions; it's about thriving in a competitive landscape. Giving yourself a clear view of your supply chain, you can anticipate challenges, optimize operations, and ultimately deliver a seamless and positive experience for your customers. In today's e-commerce world, clear vision is the key to a smooth sail. 


Partner with Egitech 

At Egitech, we understand the e-commerce battlefield. Our omnichannel solutions, powered by cutting-edge tech, empower you to optimize inventory, predict disruptions, and deliver a seamless experience. Gain the supply chain visibility needed to streamline, reduce costs, and outpace the competition.